At PRW, we are pleased to offer the best of the best. The best bikes, starting with a custom GURU fit and ending with a custom built ride. The best brands, whether it's clothing, saddles, shoes, frames, wheels, the list goes on. The best service, with the most knowledge and a keen attention to detail. From tackling your first Fondo to racing a local crit, if you place value on expertise, customer service and professionalism we have something to offer you.

Founded in 2000, Pedalhead Road Works began as Edmonton’s only bike shop with a true focus and dedication to Road Cycling. Approaching two decades later, PRW is now one of North America’s premier Road Cycling shops, with the credentials to back it up. 7 straight years as a winner of Canadian Cyclist’s Best Bike Shops (every year since the competition began), featured in Cycling Tips as one of the “Coolest Shops in the World,” Officially Certified as a Campagnolo Pro Shop and Shimano Service Center, and the exclusive distributor of some of the coolest, and most discerning brands in cycling today.

Some of Canada’s best and most successful cyclists come to us, whether it’s for fit, service, new gear, or even just a quick chat. Olympians, Road Pros, World Champions, and a host of National Team Members are all part of the PRW family. Even if you aren’t an elite racer, PRW might still be the shop for you. If you want a bike that fits and works the way it should, you care about the details, and you want a bike that is truly your own, we at PRW are happy to welcome you to our store and look forward to helping you get rolling.