At PRW, we understand that there is more to cycling than just the bike. Cyclists want to be safe, comfortable, and ready to face whatever challenges that next ride may bring. We aim to help you complete your build, so you can be sure that the next time you hop on your bike you can be more comfortable, more prepared, and most of all, have more fun.



The modern helmet should be much more than just something for protection: it should be comfortable, lightweight, breathable, and stylish too. With top brands POC and Kask, we are sure that you will find a helmet that will both fit and look great, so you can ride safer, faster, and look good doing it.



Shoes are one of the most crucial pieces of equipment in cycling. The wrong shoes will wear out, hinder your pedal-stroke, and can lead to injury. The right shoes will facilitate an efficient pedal-stroke, work with your fit, and keep your feet feeling great from the start of the ride t0 the end. We are proud to offer Shimano S-Phyre, Sidi, Fi’zi:k, Mavic, and Bont in our range of the best performing, and best looking shoes available.



Once you’ve built up a beautiful bike, you shouldn’t let beat up, or worn out accessories take away from it. That’s why we offer some incredible products from saddle bags, to computers, to mini pumps to help you complete your build, not distract from it. With brands like Silca, Spurcycle, and VéloColour, we know that have some of the most practical, well made, eye-catching accessories you can find.