Over the years PRW has evolved into an award winning high-end road store through quality service, a narrow focus on road, and a commitment to our customers. When we look at products we have to look at the needs of our clients, what they are asking for, and how we can best service that need without compromising our business philosophy. Bikes are simple, but the bike industry can be complex at the best of times. I feel Cervélo is an ideal fit for PRW and its offerings showcase what we are about as well.

Under Cervélo’s new management strategy, the bikes have improved to being among the best on the market, and their dealer service and company direction fits our philosophy. They don’t make cruiser bikes or mountain bikes, choosing instead to focus only on what they do best: road, track, and time trial. One of my former employees, and a close friend, Graham Shrive is Cervélo’s Director of Engineering giving us direct insight into the design and manufacture of the bikes. Graham is not only a engineer, but a former racer who has ridden and raced many of the roads in and around Alberta along with many more through his native Ontario. He understands how a bike should ride, but having worked in shops knows what barriers we face fitting, selling and servicing bikes.

The Cervélo brand is also something that our customers have wanted for a long time. There is only one brand that we didn’t carry that people constantly asked about, Cervélo. We are constantly searching out brands and products that fit our race heritage and shop philosophy, Cervélo fits that perfectly. The brand has carved out a unique niche in the industry and we truly feel that the addition of Cervélo compliments our existing quiver of bikes and is a perfect fit for the direction of PRW.

So what’s this mean to you, our loyal clients? It means you now have another reason to not shop anywhere else. We feel we have the best selection of proven Road bikes in Canada. A strong statement but to those who have been in PRW, they know we can back that up. If you have not been in our shop please visit and give us a try, we will not disappoint you. This is more than a job to us, it is what we believe in and it is our passion. We have been around for nearly 20 years and we are not even close to slowing down, in our eyes we have just begun.

We have plenty of cool Cervélo builds in the gallery below, plus you can always visit their website for more cool bikes and cool info.