BMC
BMC’s story goes back to 1986 and it all started pretty humbly, assembling licensed Raleigh bikes, but it didn’t stay that way for long. By 1994, the BMC name officially came to life. It was still a bit under the radar, but the ambition? That was there from day one. Things really shifted in 2000, when Andy Rihs, chairman of the Phonak Group and the Phonak Cycling Team, stepped in. Andy didn’t just see bikes, he saw potential. Big potential. He wanted to build the “Porsche of race bikes”. From that point on, BMC wasn’t just making bikes, it was making a statement.
In 2002, BMC created the Teammachine for the Phonak team. The year after, they started shipping bikes beyond Swiss borders, sharing that signature innovation with riders around the world. And by 2004, we were on the Tour de France stage, showing up with groundbreaking models like the Timemachine TT01 and the Promachine SLC01.
In 2005, they got their first Tour de France stage win, a moment that really put them on the map. But they didn’t stop at the road. In 2007, they launched the Fourstroke and raised the bar for mountain biking too. Andy wasn’t one to do things halfway, so he built a cutting-edge carbon production facility right in Grenchen. That drive to innovate led to the opening of the Impec Lab in 2010, a place where ideas go from sketches to reality faster than anywhere else in the industry. It has never been just about building bikes. It’s about pushing limits, chasing perfection and rethinking what speed can really be. Swiss precision combined with the PRW obsession on detail and fit, a perfect match.
Reach out to get a quote for your dream build, and let PRW guide you in the process from fit to finish. One bike, made just for you. All our current stock of bikes and frames can be viewed here .
