19Ten

The options for off bike clothes these days are overwhelming. Not only for me as a shop owner, but also for the consumer trying to weed through marketing to really find the garments that meet their expectations. I feel it is my duty to find the best products on the market that I would personally use, and to partner with brands that share the same values as PRW. In 19Ten I truly believe I have found a brand to add to our portfolio of premium products.

19 Ten is a apparel brand started by Benoît Jansen-Reynaud, a long time friend who has been immersed in the world of cycling for as long as I can remember. I’ve know Benoit for over 20 yrs and he has an appreciation for the rich history of professional racing, finding inspiration in the stories of legendary riders and iconic races. He now resides at the base of Mont Ventoux in the picturesque village of Caromb. There, amidst the stunning landscapes and storied roads of Provence, he continues to fuel his passion for cycling and explore new horizons in the cycling world. This is where 19Ten was born and to me it’s perfect.

All items ship direct from 19Ten in the EU. They do not contain animal-derived products. Printed in the UK with low waste printing tech. Made in a renewable energy powered factory audited for a wide range of social and sustainability criteria. These items are not in store and can only be purchased direct and securely form 19Ten. They are made to order, just for you which reduces any excess stock waste. I felt this model was the best fit for PRW as it allows us to reach our supporters all over the world with a trusted and secure platform. So go check out some of our PRW merch here and while you are at it you can see some of the other brands 19Ten has partnered with that you can add to your cart. You won’t be disappointmented, I promise.