We Are Road Bikes.

With passion for our trade and devotion to our sport, we at PRW are pleased to offer the best of the best. The best bikes, starting with a custom Guru fit and ending with a custom built ride. The best brands, whether it's clothing, saddles, shoes, frames, wheels, the list goes on. The best service, with the most knowledge and keen attention to detail. From tackling your first century ride to racing the local crit, if you place value on expertise, customer service and professionalism we have something to offer you. We at PRW are more than just a bike shop, we are an experience. We are road bikes.

Getting Started

Getting Started

When you choose PRW as the place for your next bike we will work with you to tailor a bike to your goals, style and experience level. It all starts by "sizing you up." Literally. An active bike fit will help you do more than you ever thought possible with your new bike. After we determine your measurements we'll begin to uncover your fit then with our expertise, tweak it to get optimal performance while retaining the comfort you require. From there we explore all the options in high-performance components to build-up your bike. Get the right bike and fit every time.

So what is the first step? Contact us for a fit appointment to help choose your new bike. You will need cycling shoes, riding kit plus a towel. Let us know your pedal system as we carry most common brands and will set up the fit to match. The Guru fit process takes anywhere from 1-1.5 hrs so be prepared to sweat. Once the fit is completed we take a deposit, which comes off the price of the bike. Next we come up with options for the perfect bike to meet your fit and performance needs. We work with you to decide how to spec the bike including any changes to wheels, saddle, gearing and groupset. Lastly we build it exactly matching the specs of the fit. It is that simple.

The Essentials

PRW prides itself on the staple of carefully crafted and high quality goods we provide. After much diligence researching and testing, we are happy to say we offer a great selection of goods for the discerning cyclist. Brands that are not only unique but in many cases exclusive to PRW.

View the 2016 Product Range Now

The Service Shop

The Service Shop

We service Road, Cross and Track disciplines on an appointment only basis. Some of Alberta's and Canada's top cyclists service their bikes with us. Our staff is trained and knowledgable given the breadth of recent advances in cycling technology. You can rest assure that our experienced staff have the tools and knowledge when servicing your bike. Our rates are competitive, backed with timely turnaround so you can be back on your bike doing your best.

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The Ride of Your Life


PRW along with Title Sponsor Da Capo, is set for another great season for 2015. We are in the 14th season of supporting some of Canada's Elite racers in Road, Cross and Track. Over the years we've had some impressive results. Here are just a few: World UCI Master Championship Individual Pursuit, 3 Provincial Titles - Road, Provincial Titles - Track, Alberta Cup Cat1/2 Road Winner, 6 National Cross Titles in Elite, Master and Espoir. Of course, being a supporter of racing we continually organize many of the Provincial Crits, ABA Cross Races, National Cross Championships.

We aim to keep our team atmosphere and size which ensures the quality of our training and group rides. For the 2015 season our roster is currently full and will be reevaluated in 2016.

Inquire about our Clubs