CHPT3 (pronounced Chapter 3) is a young apparel brand that is the brain child of David Millar. In my mind, clothing designed by David Millar and manufactured in Europe. Millar, who has always been known as racer with a sense of style off the bike, but with a demand for the best materials and fit on the bike, hand picking fabrics and utilizing patterns to develop clothing that feels like a second skin, all while maintaining the fit and performance of some of the best race kit out there, all without looking like a billboard.

Think of CHPT3 as a whole new level. Small limited production runs are all hand made in Europe, adding to the authenticity of what CHPT3 is; the most exciting and unique clothing brand to be launched in the last few years.

Millar’s thoughts behind the brand are simple:

“As my career came to an end I realized I’d have to wear clothing somebody else had designed. I didn’t want that. I wanted to create cycling clothing that was constructed for my new life as a non-racer, only designed for riding, not racing, but still with the latest tech and with a collaboration that I’d always known.”

This is the next chapter.

I spent my entire professional cycling career dressed as a human billboard. From now on, I want to wear something subtle and understated.
— David Millar

What can you expect from CHPT3? 100% European-made fabrics you would not find on any race kit: subtle, understated, amazing fit and silhouette. The program is simple with the initial launch consisting of seven pieces: SS Jersey, Bib Shorts, Jacket, Base Layer, Arm Warmers, Leg Warmers and socks. We are the exclusive dealer of CHPT3 in Canada hand picked by David Millar and company, which we are pretty excited about. Check out our current inventory and buy online from us here, or do it old school in person.

In stock now.