Wheels are the what makes a bicycle a bicycle and continue to be the most popular and most effective upgrade a rider can make. The burning questions is what wheels should you buy? Well that's what we are here for, to help you choose the wheelset for your machine.

If you are time trialing, there is still no faster option than a disc in rear and a deep section front wheel. For situations in which a disc is either undesirable (very stiff 30+mph wind conditions) or not legal (road racing), we recommend a deep dish wheelset with a rim profile of 48mm - 90mm. Look for a wheelset that combines the advantages of highly tuned aerodynamics, with very light weight, and incredible strength. For road racing, take a look for a aero wheelset (29 mm - 58 mm) that also is farely light. A lightweight wheel, with a low rotational moment of inertia, makes for wheels that accelerate so fast, you¹d think you are Nico Mattan. . If you plan on being off the front all day long, a deep section (48 mm- 58 mm) carbon wheelset offers improved aerodynamics and ride comfort.

The properties of carbon fiber these days allows companies to design a rim which is vertically compliant to absorb shock, but laterally and torsionally stiff so as not to flex when cornering, or climbing out of the saddle. The end result is a wheel, which actually reduces fatigue over long distances, especially helpful for shoulder and back pain resulting from riding in the drops for long periods or over questionable surfaces. We have a huge selection of race and training wheels in stock. Here is just a few of the brands we carry:

ZIPP - These guy's are no strangers to the world of Proffesional Cycling with numerous Teams and Elite Athletes on their wheelsets. Zipp is one of the most techilogically driven companies in the industry. It is not be chance that Team CSC and PHONAK have chosen Zipp wheels as their equipment of choice. From the tried and tested 404's to the new CSC Team Issue's, we have it all.

CAMPAGNOLO - Campy makes more than just amazing groupo's, they also have one of the biggest and best selection of wheelsets on the market today. As always Campy's attention to craftmanship and detail is carried over to their wheel program. Come see the latest from the Italian giant.

FULCRUM - A few pedal strokes are enough for a professional racer to understand whether a wheel performs. A few pedal strokes to decide whether those wheels will lead him to victory, whether they will make the difference in those moments that count. A few pedal strokes to discover whether they are light and reactive, easy to accelerate, suited to changing of rhythms, whether they shall prove priceless when called upon during uphill attacks. A few pedal strokes to discover the effectiveness of their dynamic balancing, 2-to-1 spoking and aero spokes. Those riding for Saunier Duval-Prodir, Quick Step, Panaria and Nippo Team have chosen Fulcrum. They have chosen to win. An off-shoot of Campy, these wheels posses the same Italian craftmanship you have known to expect.

MAVIC - no stranger to wheels and racing, from Roubaix to Manchester Velodrome they do it all. All of Mavic's products go through the same process: From ideas to early prototypes, project group management, design, extensive testing in the Pro field and in the labs. Production or assembly with 100% of wheels finished by hand.

REYNOLDS - Reynolds Wheels have the highest strength to weight ratio of any composite wheel on the market, the most refined manufacturing technology and the wheels are built to within 0.0012-0.0015" of trueness and roundness (for comparison, a sheet of paper is 0.003" thick) . These wheels have been ridden to numerous Cross and Road podiums. Proven by teams such as Healthnet, Volksbank and our favorite rider Nico Mattan of DFL-Cyclingnews.