The 2017 Bicycle Line–Up

  • Wilier Triestina

    Wilier Triestina

    Lets face it, the romance of Italian race steeds has diminished due to the hoards of over hyped mass produced and leveraged bike companies that make everything from bikes to saddles. Italian bike c…More

  • Condor


    It is my honour and privilege to announce that we are the exclusive North American Stockist for Condor Cycles out of London. This was a process many years in the making and again not taken lightly …More

  • Colnago Bicycles


    To sum up Colnago frames in a paragraph is impossible. The tradition and artistry that goes into every Colnago frame is its trademark. From testing by such riders as Voeckler, Rolland, Albert and M…More

  • De Rosa

    De Rosa

    We are proud to announce the addition of De Rosa bikes to the PRW family of brands. As you know we are particular on taking on any new brand and many variables come into play when this decision is …More

  • Merckx Bicycles


    Edouard Louis Joseph (Eddy), the Baron Merckx (Meensel-Kiezegem, 17 June 1945) was a professional cyclist from 1961 to 1978. Cycling fans consider him to be the most successful cyclist in history, …More

  • Focus Bicycles


    Founded in 1992 by former Cyclo Cross World Champion Mike Kluge, these German made bikes are designed by racers for racers. It is always nice to build a bike that is well thought out, something tha…More

  • Cervelo Bikes


    Over the last thirteen years PRW has evolved into an award winning high-end road store through quality service, a narrow focus on road, and a commitment to our customers. Four years ago we started …More

  • Ritchey


    Yes Ritchey makes bikes. Before Tom Ritchey was best known for making handlebars, stems, and seatposts, he was a highly regarded framebuilder. Although his focus has changed, Ritchey is still invo…More

  • Raleigh


    Everyone remembers their first Raleigh, right? For 125 years Raleigh has been creating market-leading bikes in Nottingham. Chances are that you rode a Raleigh when you were younger - and maybe you …More

Every bicycle is available as a frameset or built to your specification from the ground up. Includes a comprehensive sizing and Guru Fit appointment. Learn more about getting started.